Foundations Of Business

Foundations Of Business
Foundations Of Business

Foundations Of Business

CHI TIẾT SẢN PHẨM

Mã sản phẩm:
9781285193946
Danh mục
Nhà cung cấp:
Loại bìa:
Bìa mềm
Năm Xuất bản:
2015
Ngôn ngữ:
Tiếng Anh
Số trang:
544
Tác giả:
Pride/Hughes/Kapoor

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FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world. 

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