Mm4 (With Coursemate, 1 Term (6 Months) With Career Transitions 2.0 Printed Access Card)

Mm4 (With Coursemate, 1 Term (6 Months) With Career Transitions 2.0 Printed Access Card)
Mm4 (With Coursemate, 1 Term (6 Months) With Career Transitions 2.0 Printed Access Card)

Mm4 (With Coursemate, 1 Term (6 Months) With Career Transitions 2.0 Printed Access Card)

CHI TIẾT SẢN PHẨM

Mã sản phẩm:
9781133629382
Danh mục
Nhà cung cấp:
Loại bìa:
Bìa mềm
Năm Xuất bản:
2013
Ngôn ngữ:
Tiếng Anh
Số trang:
352
Tác giả:
Iacobucci

Special Price 1,616,000 VNĐ

Regular Price: 2,020,000 VNĐ

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Số lượng

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. 

MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. 

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