RESEARCH METHODS FOR BUSINESS - A SKILL BUILDING APPROACH 7E

RESEARCH METHODS FOR BUSINESS - A SKILL BUILDING APPROACH 7E
RESEARCH METHODS FOR BUSINESS - A SKILL BUILDING APPROACH 7E

RESEARCH METHODS FOR BUSINESS - A SKILL BUILDING APPROACH 7E

CHI TIẾT SẢN PHẨM

Mã sản phẩm:
9781119165552
Danh mục
Nhà cung cấp:
Loại bìa:
Bìa mềm
Năm Xuất bản:
2016
Ngôn ngữ:
Tiếng Anh
Số trang:
448
Tác giả:
Uma Sekaran

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Regular Price: 1,133,000 VNĐ

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Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

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