Why We Buy: the Science Of Shopping
Why We Buy: the Science Of Shopping

Why We Buy: the Science Of Shopping

CHI TIẾT SẢN PHẨM

Mã sản phẩm:
9781416595243
Tồn kho:
0
Loại bìa:
Paperback
Năm Xuất bản:
2008
Ngôn ngữ:
English
Số trang:
320
Tác giả:
Underhill


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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.   This enlightening edition includes new information on:   -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.   -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.   The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.                 

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