Web programming is about more than creating and formatting webpages and websites, though that is often a starting point for many. Using scripting languages such as JavaScript, Perl and PH, it becomes possible to add a lot more functionality to a site. This book teaches the essentials of working with the most important web technologies. From client development using HTML and Javascript, through to full server side applications written in ASP and Perl, the complete web system is shown. Concentrating on immediately useful code rather than theory, this is a how-to book for practical and project based courses. The broad scope covered by this book begins by creating reasonably simple webpages with HTML, then working through related document and content tagging systems such as dynamic HTML and eventually XML. ..

Web programming is about more than creating and formatting webpages and websites, though that is often a starting point for many. Using scripting languages such as JavaScript, Perl and PH, it becomes possible to add a lot more functionality to a site. This book teaches the essentials of working with the most important web technologies. From client development using HTML and Javascript, through to full server side applications written in ASP and Perl, the complete web system is shown. Concentrating on immediately useful code rather than theory, this is a how-to book for practical and project based courses. The broad scope covered by this book begins by creating reasonably simple webpages with HTML, then working through related document and content tagging systems such as dynamic HTML and eventually XML. ..

Web programming is about more than creating and formatting webpages and websites, though that is often a starting point for many. Using scripting languages such as JavaScript, Perl and PH, it becomes possible to add a lot more functionality to a site. This book teaches the essentials of working with the most important web technologies. From client development using HTML and Javascript, through to full server side applications written in ASP and Perl, the complete web system is shown. Concentrating on immediately useful code rather than theory, this is a how-to book for practical and project based courses. The broad scope covered by this book begins by creating reasonably simple webpages with HTML, then working through related document and content tagging systems such as dynamic HTML and eventually XML. ..

The World Wide Web has a massive and permanent influence on our lives. Economy, industry, education, healthcare, public administration, entertainment – there is hardly any part of our daily lives which has not been pervaded by the Internet. Accordingly, modern Web applications are fully-fledged, complex software systems, and in order to be successful their development must be thorough and systematic. This book presents a new discipline called Web Engineering taking a rigorous interdisciplinary approach to the development of Web applications, covering Web development concepts, methods, tools and techniques. It highlights the need to examine and re-use the body of knowledge found within software engineering and demonstrates how to use that knowledge within the Web environment, putting emphasize on current practices, experiences and pitfalls. The book is ideal for undergraduate and graduate students on Web-focused or Software Engineering courses, as well as Web software developers, Web designers and project managers. ..

The World Wide Web has a massive and permanent influence on our lives. Economy, industry, education, healthcare, public administration, entertainment – there is hardly any part of our daily lives which has not been pervaded by the Internet. Accordingly, modern Web applications are fully-fledged, complex software systems, and in order to be successful their development must be thorough and systematic. This book presents a new discipline called Web Engineering taking a rigorous interdisciplinary approach to the development of Web applications, covering Web development concepts, methods, tools and techniques. It highlights the need to examine and re-use the body of knowledge found within software engineering and demonstrates how to use that knowledge within the Web environment, putting emphasize on current practices, experiences and pitfalls. The book is ideal for undergraduate and graduate students on Web-focused or Software Engineering courses, as well as Web software developers, Web designers and project managers. ..

The World Wide Web has a massive and permanent influence on our lives. Economy, industry, education, healthcare, public administration, entertainment – there is hardly any part of our daily lives which has not been pervaded by the Internet. Accordingly, modern Web applications are fully-fledged, complex software systems, and in order to be successful their development must be thorough and systematic. This book presents a new discipline called Web Engineering taking a rigorous interdisciplinary approach to the development of Web applications, covering Web development concepts, methods, tools and techniques. It highlights the need to examine and re-use the body of knowledge found within software engineering and demonstrates how to use that knowledge within the Web environment, putting emphasize on current practices, experiences and pitfalls. The book is ideal for undergraduate and graduate students on Web-focused or Software Engineering courses, as well as Web software developers, Web designers and project managers. ..

The World Wide Web has a massive and permanent influence on our lives. Economy, industry, education, healthcare, public administration, entertainment – there is hardly any part of our daily lives which has not been pervaded by the Internet. Accordingly, modern Web applications are fully-fledged, complex software systems, and in order to be successful their development must be thorough and systematic. This book presents a new discipline called Web Engineering taking a rigorous interdisciplinary approach to the development of Web applications, covering Web development concepts, methods, tools and techniques. It highlights the need to examine and re-use the body of knowledge found within software engineering and demonstrates how to use that knowledge within the Web environment, putting emphasize on current practices, experiences and pitfalls. The book is ideal for undergraduate and graduate students on Web-focused or Software Engineering courses, as well as Web software developers, Web designers and project managers. ..

The World Wide Web has a massive and permanent influence on our lives. Economy, industry, education, healthcare, public administration, entertainment – there is hardly any part of our daily lives which has not been pervaded by the Internet. Accordingly, modern Web applications are fully-fledged, complex software systems, and in order to be successful their development must be thorough and systematic. This book presents a new discipline called Web Engineering taking a rigorous interdisciplinary approach to the development of Web applications, covering Web development concepts, methods, tools and techniques. It highlights the need to examine and re-use the body of knowledge found within software engineering and demonstrates how to use that knowledge within the Web environment, putting emphasize on current practices, experiences and pitfalls. The book is ideal for undergraduate and graduate students on Web-focused or Software Engineering courses, as well as Web software developers, Web designers and project managers. ..

The fear of being buried alive was common in the nineteenth century. Edgar Allan Poe dramatized this fear in The Premature Burial. The main character suffers from a condition that causes him to fall into a deathlike state. Because of this, he is consumed by a fear of being buried alive and takes numerous precautions against it...

Edgar Allan Poe is one of the most famous American authors of the nineteenth century. He was one of the leaders of the Romantic Movement in the U.S. and also contributed to the horror, science fiction and detective genres. His works are best-known for their mystery and gothic elements. Poe brings to life the horrors of the Spanish Inquisition in The Pit and the Pendulum. A prisoner is put in a dark cell that contains a large pit in the center. Each time he avoids death by one method, he must struggle against another that is employed...

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf ..

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf ..

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf ..

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf ..

This book has two aims. First, to consider how risk, crisis and security, may be linked in an organisational context. Second, to review the role of, simulation and gaming in responding to these phenomena. Historically, risk has been an established concept of academic interest for some time in both the pure and social sciences. Risk however, remains a subject of intense social and political controversy. How we manage risk appears to dominate every debate from providing social services such as health, transport and public safety to the regulation of corporate activity. Debates about the theory and practice of security management are less developed. This book will inform the debate by considering the relationships between risk and security. Includes case studies such as the Kings Cross underground disaster, September 11, Hong Kong race track fire, Arthur Anderson and London ambulance computer failure ..

This book has two aims. First, to consider how risk, crisis and security, may be linked in an organisational context. Second, to review the role of, simulation and gaming in responding to these phenomena. Historically, risk has been an established concept of academic interest for some time in both the pure and social sciences. Risk however, remains a subject of intense social and political controversy. How we manage risk appears to dominate every debate from providing social services such as health, transport and public safety to the regulation of corporate activity. Debates about the theory and practice of security management are less developed. This book will inform the debate by considering the relationships between risk and security. Includes case studies such as the Kings Cross underground disaster, September 11, Hong Kong race track fire, Arthur Anderson and London ambulance computer failure ..