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Dollars and Sense: How We Misthink Money and How to Spend Smarter | 9780062872722 | Bookmedi.vn - Why is paying for things painful? - Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? - Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?   We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. Exploring a wide range of everyday topics--from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales--Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better. Thông tin về sản phẩm: Mã sản phẩm ISBN: 9780062872722 Nhà xuất bản: HarperCollins Loại bìa: Paperback Số trang: 288 trang Khổ sách: 27 x 11cm Dollars and Sense: How We Misthink Money and How to Spend Smarter - 9780062872722 Hấp dẫn, hài hước và cần thiết, Dollars and Sense cung cấp những công cụ thiết thực mà chúng ta cần để hiểu và cải thiện các lựa chọn tài chính của mình, tiết kiệm và chi tiêu thông minh hơn để dẫn đến cuộc sống tốt hơn. Sản phẩm nhập khẩu với giá tốt nhất của NXB HarperCollins được phân phối chính hãng tại Bookmedi.vn.   Xem thêm các đầu sách phát triển bản thân - Self-help tại SÁCH PHÁT TRIỂN BẢN THÂN ---------------------------- ƯU ĐÃI KHI MUA HÀNG TẠI BOOKMEDI.VN TẶNG VOUCHER ƯU ĐÃI CHO TẤT CẢ KHÁCH HÀNG LẦN ĐẦU MUA SÁCH TẠI BOOKMEDI.VN => INBOX NGAY FANPAGE BOOKMEDI.VN ĐỂ LẤY MÃ GIẢM GIÁ ✅ Freeship khu vực TPHCM với đơn hàng từ 150.000đ ✅ Hỗ trợ phí ship 30.000đ cho các đơn hàng từ 250.000đ khu vực tỉnh/ thành khác ✅ Tặng kèm Bookmark có mã giảm giá cho đơn hàng kế tiếp BOOKMEDI CHÚNG TÔI CAM KẾT MANG ĐẾN SẢN PHẨM CHẤT LƯỢNG VỚI GIÁ TỐT CHO BẠN #bookmedi #foreignbookstore #sachngoaivan #nhasachngoaivan #sachtienganh ..

Great by Choice | 9780062120991 | Bookmedi.vn Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting. Thông tin về sản phẩm: Mã sản phẩm ISBN: 9780062120991 Nhà xuất bản: Harper Business Loại bìa: Paperback Số trang: 320 trang Khổ sách: 24 x 16 cm Great by Choice - 9780062120991 là một tác phẩm của tác giả Jim Collins và Morten T. Hansen, đào sâu vào nghiên cứu về sự khác biệt giữa các doanh nghiệp thành công và không thành công trong môi trường không chắc chắn. Tác giả đi sâu vào những yếu tố và chiến lược mà các doanh nghiệp xuất sắc sử dụng để vượt qua những thách thức khó khăn và đạt được thành công bền vững. Cuốn sách đưa ra những phát hiện sâu sắc và chi tiết thông qua nghiên cứu kỹ lưỡng, từ đó truyền cảm hứng và kiến thức quý giá cho những ai quan tâm đến lãnh đạo doanh nghiệp và xây dựng sự thành công kéo dài. Sản phẩm nhập khẩu với giá tốt nhất của NXB Harper Business được phân phối chính hãng tại Bookmedi.vn.  Xem thêm các sản phẩm liên quan tại Kinh Doanh - Quản trị ---------------------------- ƯU ĐÃI KHI MUA HÀNG TẠI BOOKMEDI.VN TẶNG VOUCHER ƯU ĐÃI CHO TẤT CẢ KHÁCH HÀNG LẦN ĐẦU MUA SÁCH TẠI BOOKMEDI.VN => INBOX NGAY FANPAGE BOOKMEDI.VN ĐỂ LẤY MÃ GIẢM GIÁ ✅ Freeship khu vực TPHCM với đơn hàng từ 150.000đ ✅ Hỗ trợ phí ship 30.000đ cho các đơn hàng từ 250.000đ khu vực tỉnh/ thành khác ✅ Tặng kèm Bookmark có mã giảm giá cho đơn hàng kế tiếp BOOKMEDI CHÚNG TÔI CAM KẾT MANG ĐẾN SẢN PHẨM CHẤT LƯỢNG VỚI GIÁ TỐT CHO BẠN #bookmedi #foreignbookstore #sachngoaivan #nhasachngoaivan #sachtienganh ..

Homo Deus: A Brief History of Tomorrow | 9780062464347 | Bookmedi.vn NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future. Thông tin về sản phẩm: Mã sản phẩm ISBN: 9780062464347 Nhà xuất bản: HarperCollins Loại bìa: Paperback Số trang: 256 trang Khổ sách: 23 x 16 cm Homo Deus: A Brief History of Tomorrow - 9780062464347 là một cuốn sách nổi tiếng viết bởi tác giả Yuval Noah Harari. Cuốn sách này đề cập đến tương lai của con người và xã hội, đặt ra những câu hỏi sâu sắc về sự phát triển của loài người trong tương lai thông qua các khía cạnh văn hóa, công nghệ và khoa học. Với phong cách viết sắc bén, cuốn sách này khám phá những triển vọng và thách thức mà loài người sẽ phải đối mặt trong thế kỷ 21. Sản phẩm nhập khẩu với giá tốt nhất của NXB HarperCollins được phân phối chính hãng tại Bookmedi.vn.  Xem thêm các sản phẩm liên quan tại NON-FICTION ---------------------------- ƯU ĐÃI KHI MUA HÀNG TẠI BOOKMEDI.VN TẶNG VOUCHER ƯU ĐÃI CHO TẤT CẢ KHÁCH HÀNG LẦN ĐẦU MUA SÁCH TẠI BOOKMEDI.VN => INBOX NGAY FANPAGE BOOKMEDI.VN ĐỂ LẤY MÃ GIẢM GIÁ ✅ Freeship khu vực TPHCM với đơn hàng từ 150.000đ ✅ Hỗ trợ phí ship 30.000đ cho các đơn hàng từ 250.000đ khu vực tỉnh/ thành khác ✅ Tặng kèm Bookmark có mã giảm giá cho đơn hàng kế tiếp BOOKMEDI CHÚNG TÔI CAM KẾT MANG ĐẾN SẢN PHẨM CHẤT LƯỢNG VỚI GIÁ TỐT CHO BẠN #bookmedi #foreignbookstore #sachngoaivan #nhasachngoaivan #sachtienganh ..

Woo, Wow, And Win In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.   Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.   Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust.   Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably.   Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them. ..

Alabama Spitfire: The Story of Harper Lee and To Kill a Mockingbird | 9780063037403 | Bookmedi.vn The inspiring true story of Harper Lee, the girl who grew up to write To Kill a Mockingbird, from Bethany Hegedus and Erin McGuire. Perfect for fans of The Right Word and I Dissent. This nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 6. It’s a fun way to learn to read and as a supplement for activity books for children. Nelle Harper Lee grew up in the rocky red soil of Monroeville, Alabama. From the get-go she was a spitfire. Unlike most girls at that time and place, Nelle preferred overalls to dresses and climbing trees to tea parties. Nelle loved to watch her daddy try cases in the courtroom. And she and her best friend, Tru, devoured books and wrote stories of their own. More than anything Nelle loved words. This love eventually took her all the way to New York City, where she dreamed of becoming a writer. Any chance she had, Nelle sat at her typewriter, writing, revising, and chasing her dream. Nelle wouldn’t give up—not until she discovered the right story, the one she was born to tell. Finally, that story came to her, and Nelle, inspired by her childhood, penned To Kill a Mockingbird. A groundbreaking book about small-town injustice that has sold over forty million copies, Nelle’s novel resonated with readers the world over, who, through reading, learned what it was like to climb into someone else’s skin and walk around in it. Thông tin về sản phẩm: - Mã sản phẩm ISBN: 9780063037403 - Nhà xuất bản: HapperCollins - Loại bìa: Paperback - Số trang: 40 trang - Khổ sách: 26 x 26 cm Alabama Spitfire: The Story of Harper Lee and To Kill a Mockingbird #Best Nonfiction for Kids  là câu chuyện có thật đầy cảm hứng về Harper Lee, cô gái lớn lên đã viết cuốn Giết con chim nhại của Bethany Hegedus và Erin McGuire. Sản phẩm nhập khẩu với giá tốt nhất của NXB HapperCollins được phân phối chính hãng tại Bookmedi.vn.   Xem thêm các sản phẩm giáo dục mới dành cho trẻ em tại SÁCH THIẾU NHI ---------------------------- ƯU ĐÃI KHI MUA HÀNG TẠI BOOKMEDI.VN TẶNG VOUCHER ƯU ĐÃI CHO TẤT CẢ KHÁCH HÀNG LẦN ĐẦU MUA SÁCH TẠI BOOKMEDI.VN => INBOX NGAY FANPAGE BOOKMEDI.VN ĐỂ LẤY MÃ GIẢM GIÁ ✅ Freeship khu vực TPHCM với đơn hàng từ 150.000đ ✅ Hỗ trợ phí ship 30.000đ cho các đơn hàng từ 250.000đ khu vực tỉnh/ thành khác ✅ Tặng kèm Bookmark có mã giảm giá cho đơn hàng kế tiếp BOOKMEDI CHÚNG TÔI CAM KẾT MANG ĐẾN SẢN PHẨM CHẤT LƯỢNG VỚI GIÁ TỐT CHO BẠN #bookmedi #foreignbookstore #sachngoaivan #nhasachngoaivan #sachtienganh ..

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Overview A 5-step customer engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. The 18th edition continues to add to this framework and focuses on building direct and continuous customer involvement in shaping brands, brand conversations, brand experiences, brand advocacy, and brand community. Material in both traditional marketing areas and on fast-changing and trending topics such as digital, mobile, and social media marketing; customer engagement marketing; big data, artificial intelligence, and new marketing analytics; and much more, keeps students informed. Chapter-opening Objective Outlines preview chapter contents and learning objectives; Chapter Previews show chapter concepts, link them with previous chapter concepts, and introduce the chapter-opening story; and Vignettes -- engaging, deeply developed, illustrated, and annotated marketing stories -- help introduce the chapter material and spark student interest. In-text examples illustrate contemporary marketing practices and bring key course concepts to life. Each figure contains author comments that ease and enhance student learning by introducing and explaining major chapter sections and figures. Application Cases facilitate discussion of current issues and company situations in areas such as mobile and social marketing, ethics, and financial marketing analysis, while Company Cases (20 of which are new to the 18th edition) help students apply what they’ve learned to actual company and brand situations. End-of-chapter Objectives Reviews summarise major chapter concepts and link them to chapter objectives, Key Terms facilitate easy reference, and Discussion Questions and Critical-Thinking Exercises help students keep track of and apply what they’ve learned in the chapter. Real Marketing highlights provide fresh insights into real marketing practices from all-stars like Fila, Huawei, TikTok, Waitrose, and Zara. Marketing Plan (Appendix 1) contains a detailed sample marketing plan that helps students apply important marketing planning concepts. Marketing by the Numbers (Appendix 2) provides students with a comprehensive intro to the marketing financial analysis that helps guide, assess, and support marketing decisions. An exercise at the end of each chapter lets students apply analytical and financial thinking to that chapter’s concepts and links the chapter to the Marketing by the Numbers appendix. Careers in Marketing (Appendix 3) helps students explore marketing career paths and lays out a process for landing a marketing job that best matches their special skills and interests. ..

Q: Skills for Success, Second Edition is a six-level paired skills series that helps students to think critically and succeed academically. With new note-taking skills, an extended writing syllabus and authentic video in every unit, Q Second Edition equips students for academic success better than ever. Q Second Edition helps students to measure their progress, with clearly stated unit objectives that motivate students to achieve their language learning goals. And the online content, seamlessly integrated into the Student Book, allows teachers to truly implement blended learning into the classroom. ..

THE POWER TO PAVE YOUR OWN LEARNING JOURNEY New Interactions is a fully revised and enhanced edition of the most trusted brand name in English for Academic Purposes, the pioneer series Interactions/Mosaic. This new edition offers powerful digital tools that support the content with relevancy and real-world application that is crucial to learning in a fast-paced, global world. ..