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New
[30 days] Moderating Usability Tests: Principles and Practices for Interacting

Many aspects of usability testing have been thoroughly studied and documented. This isn’t true, however, of the details of interacting with the test participants who provide the critical usability data. This omission has meant that there have been no training materials and no principles from which new moderators can learn how to interact.Moderating Usability Tests is the place for new and experienced moderators to learn about the rules and practices for interacting that have never been described in one place before. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical --for moderating successful usability tests.To help usability professionals, students, and novices understand these principles, the authors provide videos from their lab that demonstrate good and poor interaction as well as commentary from a panel of testing experts on why certain techniques succeed or fail. The videos are accessible from the publisher’s companion web site.• Presents the ten “golden rules” that maximize every session’s value• Offers targeted advice on how to maintain objectivity • Discusses the ethical considerations that apply in all usability testing• Explains how to reduce the stress that participants often feel• Considers the special requirements of remote usability testing• Demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher’s companion web site..

475,500 VNĐ

New
[30 days] Moderating Usability Tests: Principles and Practices for Interacting

Many aspects of usability testing have been thoroughly studied and documented. This isn’t true, however, of the details of interacting with the test participants who provide the critical usability data. This omission has meant that there have been no training materials and no principles from which new moderators can learn how to interact.Moderating Usability Tests is the place for new and experienced moderators to learn about the rules and practices for interacting that have never been described in one place before. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical --for moderating successful usability tests.To help usability professionals, students, and novices understand these principles, the authors provide videos from their lab that demonstrate good and poor interaction as well as commentary from a panel of testing experts on why certain techniques succeed or fail. The videos are accessible from the publisher’s companion web site.• Presents the ten “golden rules” that maximize every session’s value• Offers targeted advice on how to maintain objectivity • Discusses the ethical considerations that apply in all usability testing• Explains how to reduce the stress that participants often feel• Considers the special requirements of remote usability testing• Demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher’s companion web site..

439,000 VNĐ

New
[30 days] Moderating Usability Tests: Principles and Practices for Interacting

Many aspects of usability testing have been thoroughly studied and documented. This isn’t true, however, of the details of interacting with the test participants who provide the critical usability data. This omission has meant that there have been no training materials and no principles from which new moderators can learn how to interact.Moderating Usability Tests is the place for new and experienced moderators to learn about the rules and practices for interacting that have never been described in one place before. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical --for moderating successful usability tests.To help usability professionals, students, and novices understand these principles, the authors provide videos from their lab that demonstrate good and poor interaction as well as commentary from a panel of testing experts on why certain techniques succeed or fail. The videos are accessible from the publisher’s companion web site.• Presents the ten “golden rules” that maximize every session’s value• Offers targeted advice on how to maintain objectivity • Discusses the ethical considerations that apply in all usability testing• Explains how to reduce the stress that participants often feel• Considers the special requirements of remote usability testing• Demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher’s companion web site..

366,000 VNĐ

New
[1825 days] Transport Phenomena in Plasma

Advances in Heat Transfer fills the information gap between regularly scheduled journals and university-level textbooks by providing wide-ranging and in-depth review articles. Put simply, this book is essential reading for all mechanical, chemical and industrial engineers working in the field of heat transfer in graduate schools or industry. The articles, which serve as a broad review for experts in the field, will also be of great interest to non-specialists who need to keep up-to-date with the results of the latest research.* Provides an overview of review articles on topics of current interest * Bridges the gap between academic researchers and practitioners in industry * A long-running and prestigious series..

5,588,000 VNĐ

New
[1825 days] Translation Initiation: Cell Biology, High-throughput and Chemical-based Approaches: Cell Biology, High-throughput and Chemical-based Approaches

For over fifty years the Methods in Enzymology series has been the critically aclaimed laboratory standard and one of the most respected publications in the field of biochemistry. The highly relevant material makes it an essential publication for researchers in all fields of life and related sciences. This volume, the third of three on the topic of Translation Initiation includes articles written by leaders in the field...

5,080,000 VNĐ

New
[1825 days] Mac OSX Developer's Guide

Mac OS X, Apple's newest operating system for the Macintosh platform, is profoundly different from its earlier versions because of its similarity to the UNIX operating system. For developers writing software for OS X this means adjusting to two new environments to create applications and to access the enhanced features of the new OS, Cocoa and Carbon. Cocoa is an object-oriented API in which all future OS X programs will be written. Carbon is a transitional technology allowing compatibility of applications written for earlier versions of the Mac OS with Mac OS X.Mac OS X Developer's Guide focuses equally on Cocoa and Carbon, guiding the reader through these technologies and showing how to write applications in both. It is the first book for Mac OS X developers written for those who are already working on applications, as well as new developers just getting started. It starts off describing the new OS and its development tools then focuses on specific programming issues, providing tips on making the transition from classic Mac OS code to Mac OS X. * A guide for developers already writing applications as well as new developers just getting started* Focuses equally on both Cocoa and Carbon environments* Provides tips on transitioning from writing code for classic Mac OS to OS X* References Apple online materials extensively, to keep developers up to speed on changes..

1,904,000 VNĐ

New
[1825 days] Lipidomics and Bioactive Lipids:  Lipids and Cell Signaling: Lipids and Cell Signaling

This volume in the well-established Methods in Enzymology series features methods for the study of lipids using mass spectrometry techniques. Articles in this volume cover topics such as Phospholipase A1 assays using a radio-labeled substrate and mass spectrometry; Real-time Cell Assays of Phospholipases A2 Using Fluorogenic Phospholipids; Analysis and Pharmacological Targeting of Phospholipase C â interactions with G proteins; Biochemical Analysis of Phospholipase D.; Measurement of Autotaxin/Lysophospholipase D Activity; Platelet-Activating Factor; Quantitative measurement of PtdIns(3,4,5)P3; Measuring Phosphorylated Akt And Other Phosphoinositide 3-Kinase-Regulated Phosphoproteins In Primary Lymphocytes; Regulation of Phosphatidylinositol 4-Phosphate 5-Kinase activity by partner proteins; Biochemical Analysis of Inositol Phosphate Kinases; Analysis of the phosphoinositides and their aqueous metabolites; Combination of C17-sphingoid base homologues and mass spectrometry analysis as a new approach to study sphingolipid metabolism; Measurement of mammalian sphingosine-1-phosphate phosphohydrolase activity in vitro and in vivo; A rapid and sensitive method to measure secretion of sphingosine-1-phosphate; Ceramide Kinase and Ceramide-1-Phosphate; Measurement of Mammalian Diacylglycerol Kinase Activity in vitro and in Cells; Lipid Phosphate Phosphatases from Saccharomyces cerevisiae...

5,080,000 VNĐ

New
[1825 days] Integrins

An integrin, or integrin receptor, is an integral membrane protein in the plasma membrane of cells. It plays a role in the attachment of a cell to the extracellular matrix (ECM) and to other cells, and in signal transduction from the ECM to the cell. There are many types of integrin, and many cells have multiple types on their surface. Integrins are of vital importance to all metazoans, from humans to sponges. This volume in Methods in Enzymology presents methods for studying integrins...

5,080,000 VNĐ

New
[1825 days] Advances in Quantum Chemistry: DV-Xá for Industrial-Academic Cooperation

Advances in Quantum Chemistry presents surveys of current developments in this rapidly developing field that falls between the historically established areas of mathematics, physics, chemistry, and biology. With invited reviews written by leading international researchers, each presenting new results, it provides a single vehicle for following progress in this interdisciplinary area. This volume concerns the proceedings of the 4th International Conference on the DV-Xá Method. The focus is on key issues of materials science, surfaces, boundaries, defects, metals, ceramics and organic materials and spectroscopy. The DV-Xá method is a Density Functional-like development, which has reached an unparalleled theoretical and practical sophistication in Japan and Korea.* publishes articles, invited reviews and proceedings of major international conferences and workshops * written by leading international researchers in quantum and theoretical chemistry * highlights important interdisciplinary developments..

6,350,000 VNĐ

New
[1825 days] Advances in Quantum Chemistry: Current Trends in Atomic Physics

Advances in Quantum Chemistry presents surveys of current developments in this rapidly developing field that falls between the historically established areas of mathematics, physics, chemistry, and biology. With invited reviews written by leading international researchers, each presenting new results, it provides a single vehicle for following progress in this interdisciplinary area.* Publishes articles, invited reviews and proceedings of major international conferences and workshops * Written by leading international researchers in quantum and theoretical chemistry * Highlights important interdisciplinary developments..

6,350,000 VNĐ

New
[1825 days] Advances in Heterocyclic Chemistry

Written by established authorities in the field, the comprehensive reviews combine descriptive chemistry and mechanistic insight and yield an understanding of how the chemistry drives the properties. Volume 94 of Advances in Heterocyclic Chemistry commences with a review of cascade reactions on heterocyclic synthesis. The chapter presents a fascinating array of complex sequences which provide efficient routes to a wide variety of heterocyclic systems.The second chapter is the twelfth in the series on the organic chemistry of heterocyclic ligands in metallic complexes. The present contribution deals with the chemistry of polypyridine ligands in organomanganese and organorhenium complexes. Its current importance can be measured by the fact that, of the nearly 700 references, approximately half date from the last 10 years. Preparation of aminoisoxazoles and their utility in the synthesis of condensed systems are also covered.In the final chapter, isothiazolium salts and their use in synthesis are reviewed. Many condensed S,N-heterocyclic systems are described in this, the first review dedicated to this topic.* Up-to-date results in the subject which continues to gain importance and expand * Makes available to graduate students and research workers in academic and industrial laboratories the latest reviews on wide variety of heterocyclic topics * The series forms a very substantial database covering wide areas of heterocyclic chemistry..

6,350,000 VNĐ

New
[1825 days] Advanced Array Systems, Applications and RF Technologies

Advanced Array Systems, Applications and RF Technologies adopts a holistic view of arrays used in radar, electronic warfare, communications, remote sensing and radioastronomy. Radio frequency (RF) and intermediate frequency (IF) signal processing is assuming a fundamental importance, owing to its increasing ability to multiply a system's capabilities in a cost-effective manner. This book comprehensively covers the important front-end RF subsystems of active phased arrays, so offering array designers new and exciting opportunities in signal processing.Key Features* provides an up to date record of existing systems from different applications* explores array systems under development* bridges the gap between textbook coverage of idealized phased arrays and practical knowledge of working phased arrays* recognises the significance of cost to the realization of phased arrays* discusses future advances in the field that promise to deliver even more affordable arrays ['intelligent' or self-focussing/-cohering arrays]..

3,734,000 VNĐ

New
[1825 days] The Enzymes: Molecular Machines Involved in Protein Transport across Cellular Membranes

This volume of The Enzymes features high-caliber thematic articles on the topic of molecular machines involved in protein transport across cellular membranes. The book consists of five parts which span the range of membranes including bacterial, endoplasmic reticulum, mitochondrial, chloroplast, and peroxismal...

4,064,000 VNĐ

New
[1825 days] Structural Chemistry of Glasses

Structural Chemistry of Glasses provides detailed coverage of the subject for students and professionals involved in the physical chemistry aspects of glass research. Starting with the historical background and importance of glasses, it follows on with methods of preparation, structural and bonding theories, and criteria for glass formation including new approaches such as the constraint model.Glass transition is considered, as well as the wide range of theoretical approaches that are used to understand this phenomenon. The author provides a detailed discussion of Boson peaks, FSDP, Polymorphism, fragility, structural techniques, and theoretical modelling methods such as Monte Carlo and Molecular Dynamics simulation. The book covers ion and electron transport in glasses, mixed-alkali effect, fast ion conduction, power law and scaling behaviour, electron localization, charged defects, photo-structural effects, elastic properties, pressure-induced transitions, switching behaviour, colour, and optical properties of glasses. Special features of a variety of oxide, chalcogenide, halide, oxy-nitride and metallic gasses are discussed. With over 140 sections, this book captures most of the important and topical aspects of glass science, and will be useful for both newcomers to the subject and the experienced practitioner...

5,715,000 VNĐ

New
[1825 days] Osmosensing and Osmosignaling

For over fifty years the Methods in Enzymology series has been the critically acclaimed laboratory standard and one of the most respected publications in the field of biochemistry. The highly relevant material makes it an essential publication for researchers in all fields of life and related sciences. This volume features articles on the topic of osmosensing and osmosignaling written by experts in the field...

5,080,000 VNĐ

New
[1825 days] Current Topics in Developmental Biology

This serial provides a comprehensive survey of the major topics in the field of developmental biology. These volumes are valuable to researchers in animal and plant development, as well as to students and professionals who want an introduction to cellular and molecular mechanisms of development. The series has recently passed its 30-year mark, making it the longest-running forum for contemporary issues in developmental biology.* Includes many descriptive figures * Topics covered include the the development of synovial joints, sexually differentiated behavior, mapping cell fate, and more * Latest volume in the series that covers six reviews in more than 220 pages..

5,461,000 VNĐ

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